We know Facebook. Billions of video views. 20 million ‘likes’. Millions in ad spend that resulted in many millions more in revenue: WE KNOW FACEBOOK.
On average Americans spend one-sixteenth of their waking hours on Facebook. While it may not be the dominant player it once was it still is the dominant player. Facebook optimization goes beyond ‘likes’, rather, it is about advertising, retargeting and creating engagement. Engagement leads to clicks, leads and sales.
Instagram is owned by Facebook and they are linked – yet these are two different animals. Instagram was once ‘just’ a place fore pretty photos but it has evolved into a product selling machine.
If you are paying attention, you’ll know that it’s just the beginning. Direct sales from the Instagram profiles will be more common and it will become and important part of your business with the correct, targeted approach.
LinkedIn B2B Marketing
LinkedIn gives you the opportunity to attend a professional networking event without ever leaving your seat. LinkedIn should be part of your social media strategy.
If you are in a B2B industry than LinkedIn arguably should be your top social media focus. It is an excellent platform to develop long-term business relationships and top performing leads.
Online video traffic accounts for about 80% of all consumer traffic. One of the often overlooked strategies is to retarget website visitors and search engine traffic with Youtube Ads. Youtube videos should be created to compliment blog or pillar posts for SEO purposes.
Beyond some of those strategies it’s simple: video leaves a lasting impression. For mid-to-long-form video Youtube is the place to be.